TOOL ★ AH ★ KEE ★ AH
You've landed here because you're curious to learn more about who we are and what we do.
Let's begin by envisioning this: a sun-drenched haven nestled in Far North Queensland, snugly positioned between the salty waters of the Pacific Ocean and the lush Australian bush. This is where you'll discover Toolakea, a quaint town that holds a special place in the heart of our founder, Carly.
The name Toolakea carries profound significance, translating to 'a sunny place' in the Warakami language, and it holds sacred importance for the traditional custodians of this land, the Bindal and Wulgurukaba people.
But Toolakea is more than just a dot on the map; it's a vision. It embodies a sunlit essence, evoking a balmy, sun-drenched warmth and nostalgic Australia—qualities that inspire our values and ethics and permeate every project we undertake.
The journey of Toolakea began in May 2020, a pivotal moment in the evolution of creative agencies. It was a year when adaptability and flexibility took centre stage for businesses worldwide. During this period, our founder, Carly, recognised a trend: individuals launching online businesses from the comfort of their homes. Seeing a unique opportunity to make a difference and collaborate with fellow creatives, Carly embarked on a mission to support these emerging businesses through weekly creative retainers.
Our approach is simple yet effective. Whether you require a weekly creative retainer, studio project, or total business support, we adapt to your needs, emphasising agility, consistency, and unwavering brand alignment. Our talented design and management team thrive on collaboration and immersion, ensuring that our work transcends mere service—it's a thoughtful and intentional process.
We're a team that gets the intricate dynamics of businesses, dedicated to delivering a personalised experience. Our focus is on nurturing enduring relationships and wholeheartedly becoming a part of your team- don’t you dare call us your contractor.
Toolakea is not just about business; it's about community too. We love connecting our clients, creating a network that maximises creative and business synergies. To foster our vibrant creative community, we host regular, complimentary masterclasses covering an array of topics to support your business's growth journey, along with free resources to ensure you feel supported and guided, no matter what stage of business you're at.
Two things we promise:
Our unwavering creative support.
Groovy playlists and endless GIFs.
Meet the TK team ♡
Carly Camilleri
Location: Melbourne/Naarm
Star Sign: Pisces
Favourite Design Program: Illustrator 4 eva
Your Design Style: Anything that evokes Nostalgia
Favourite Creative Project: Anything business development through the creative lens.
A 2024 Goal: Work smarter, not harder.
A Creative You Admire: Photographer, Alex King Stone.
Favourite Song to Boogie To: Man I Feel Like a Woman by Shania Twain
Follow Carly: @carlscam
Ally McGrath
Location: Bundaberg, QLD
Star Sign: Taurus
Favourite App: Pinterest and Apple Podcasts
Your Creative Style: Girlboss, Devil Wears Prada, NYC, dirty martini's
Favourite Creative Project: Creative content shoot days
A 2024 Goal: To journal more!
A Creative You Admire: Perazna, a film photographer specialising in boudoir
Favourite Song to Boogie To: Anything by Beyonce, I cannot help myself
Follow Ally: @electricfeelco
Cristina Tyzzer
Location: The Gold Coast/ Yugambeh
Star Sign: Libra
Favourite Design Program: Unpopular opinion- InDesign!
Your Design Style: Sophisticated with a side of fun.
Favourite Creative Project: Editorial design projects
A 2024 Goal: Learn a new language or design program, whichever comes first.
A Creative You Admire: Jonathan Anderson- Loewe Creative Director
Favourite Song to Boogie To: Dancing in the Moonlight by Toploader
Follow Cristina: @cristinatyzzer
Molly Phillips
Location: Sunshine Coast/ Gubbi Gubbi Country
Star Sign: Libra
Favourite Design Program: Photoshop forever!
Your Design Style: Anything with a good grain and a colour clash!
Favourite Creative Project: Anything with hand-drawn illustrations.
A 2024 Goal: Become a Squarespace gem.
A Creative You Admire: Ainsley from Sticks & Stones Agency, she's been doin' her own thing forever and has the coolest vision
Favourite Song to Boogie To: Come And Get Your Love by Redbone
Follow Molly: @littlemollydolly